Are you a global marketer? We are the world's only globally-focused integrated communications trade association with a cross-mix of 4,000 advertisers, agencies and the media in 76 countries. Dedicated to inspiring excellence in communications, the Swedish chapter includes brand owners like Electrolux and Ericsson, agencies such as Lowe Brindfors and media agencies like Starcom. We meet regularly on an informal basis to exchange ideas, share expertise and network.
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"It´s Payback Time" - A special event featuring Betsson Group and SAS. On May 6, the IAA Sweden chapter - in partnership with Penetrace - welcomed Karin Grohman, Global Insight Manager of the Betsson Group and Scandinavian Airlines Marketing Director Ulf Herrmansson-Samell to a superb mingle/seminar on ROMI at the Berghs School of Communications. See it all on the IAA Sweden Facebook-page. |
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Mingle/seminar on May 6, join us and Betsson - with special guests Procter&Gamble and SAS - for an important discussion on ROMI.
HOW TO MANAGE MARKETING INVESTMENTS ACROSS AN INTERNATIONAL BRAND PORTFOLIO IN A HIGHLY DYNAMIC CATEGORY.
Expectations are rising dramatically on every marketing department to show exactly how their branding, marketing and advertising adds value to the business. Betsson’s Global Insight Manager, Karin Grohman, will show us how Betsson successfully set up processes to navigate and fine-tune its multi-national marketing. Our specially invited commentators are Sigrid Barnekow, Nordic Communication Team Leader at Procter & Gamble, and Ulf Herrmansson-Samell, Marketing Director at Scandinavian Airlines, who will kick-off the discussion.
DATE Monday, May 6, 2013
TIME Mingle from 17:30 Program from 18:30; Finish about 20:00
RSVP By May 3, 12:00 noon to email: susan.skyllermark@electrolux.se
Where:
Berghs School of Communication, Sveavägen 34, Stockholm |
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Food with a view - Why Electrolux and top chefs are cooking on the rooftops of Europe. What does it take to give overloaded consumers a taste of what you’re all about? Electrolux EMEA PR-manager Tom Astin explained the communication concept of The Cube, a unique “mobile” dining concept created by Electrolux. Philip Ahlqwist, Creative Director at Volontaire, kicked off the discussions. See all of Klas Winells photos at the IAA Sweden Facebook-page. |
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IAA Mingle/Seminar: Food with a view - Why Electrolux and top chefs are cooking on the rooftops of Europe.
How can global brands stand out in today’s over-communicated world? What does it take to give overloaded consumers a taste of what you’re all about? Today, “experiential marketing” is a way to engage people’s senses and create a buzz. Take The Cube, a unique “mobile” dining concept created by Electrolux. This gourmet “pop up” restaurant is being mounted on architectural icons in 17 European cities, where new top chefs cook for a select group of 20. Last summer The Cube was installed atop the Royal Opera House in Stockholm, having earlier graced the Arc de Triomphe in Brussels and the Opera House in London. Join us as Olivia Kaye, European Sponsorship & Experiential Manager at Electrolux, shares the thinking behind the project. She’ll be joined by the multiple awardwinning Philip Ahlqwist, Creative Director at Volontaire, famous for the spectacular "Curators of Sweden"-campaign for VisitSweden, to kick off the discussions.
WHEN: Wednesday, March 6, Mingle from 17:30 Program from 18:30; Finish about 20:00.
RSVP: By March 4 to email: susan.skyllermark@electrolux.se
Where:
MEC Sweden, Birger Jarlsgatan 50 |
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Beautiful new bar-with-a-story: Taverna Brillo. IAA Sweden chapter revved up it´s engines for the 2013 spring-season with a bar-with-a-story at the very posh, new Stureplan hangout Taverna Brillo. Superb, and an imminent hit. Klas Winells pics may be enjoyed at the Facebook-page. |