Are you a global marketer? We are the world's only globally-focused integrated communications trade association with a cross-mix of 4,000 advertisers, agencies and the media in 76 countries. Dedicated to inspiring excellence in communications, the Swedish chapter includes brand owners like Electrolux and Ericsson, agencies such as Lowe Brindfors and media agencies like Starcom. We meet regularly on an informal basis to exchange ideas, share expertise and network.
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Spotify´s Secret International Recipe: Here is how it happened! Jonathan Forster, General Manager Europe and VP Ad Sales for Spotify, drew a large and enthusiastic crowd of international marketers on April 19, when we met at TeliaSonera HQ (thank you, Telia International Carrier) for drinks and the secret recipe of Spotify´s international success. More photos as usual on IAA Sweden´s Facebook-page. |
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IAA-seminar on April 19: Spotify about their international marketing success.
Another Swedish digital success story! Join us and other international marketers for an exciting IAA Sweden mingle-seminar on 19 April with a top management speaker. We’ll hear Jonathan Forster, General Manager Europe and VP Ad Sales for Spotify, giving us the straight talk about a future that is unfolding every day. With over 15 million music tracks available to 10 million registered users (of whom 3 million are paying customers), we have to ask: What is their secret? If you want to hear the answer to that, and your own questions, don't miss this unique opportunity! Complete invite here (pdf).
Where:
TeliaSonera Head Office, Stureplan, Stockholm |
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First Bar-with-a-story of 2012: Story Hotel. IAA Sweden kicked off the 2012 spring-season with yet another ”Bar-with-a-story”. This time at the celebrated boutique-hotel by that very name: Story Hotel. Same great procedure as always - See more from this event here. |
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The Germans: Anyone interested in € 1.4 billion?
Please join us on Wednesday 15 February for a mingle-seminar, dealing with the German consumer landscape, media consumption habits and more. Joining us from Berlin is Patrizia Tealdi Thorn, Area Manager Northern/ Central/Southern Europe at Axel Springer AG. She will describe the German market, how e-commerce functions, what drives the German consumer, media channels, and more... all backed up by research. Joining us from successful Sweden-based retailer Gina Tricot is Per Johan Swartling, Administrative Director, who will give us his perspetive on mar- keting to Germans and Gina Tricot’s experiences from their recent entry into the hypercompetitive German market.
Where:
Starcom, St Eriksgatan 46C, Stockholm |
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Bar-with-a-Story III: Join us on 26 January at the Story Hotel
It’s time for the third in our informal “bar-with-a-story” series, with a visit to the Story Hotel near Stureplan. We’ll gather at 17.00, find out why “Story” is more than just a name when it comes to reaching out to customers, and enjoy a drink and conversation. Naturally, if you want to have dinner there, you can book a table. And at 21.00, DJ Jesper Larsson will kick in to action. The first round will be paid for by IAA Sweden… as long as you are one of the first 15 to say you are attending. So join us for a drink and fellowship – and a good story about commercial success. Background story and tour with manager Alexander Bhatt, who will tell us about the hotel’s business concept.
Where:
Story Hotel, Riddargatan 6, just off Birger Jarlsgatan, Stockholm |
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